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He said he was spurred by his own interest in evolutionary psychology the best beauty centre along with the increasing number of women buying so-called "high end" motors.
He said: "There's a wide variety of evidence that does suggest that females are more influenced by wealth and status.
"It's not a recent phenomenon. It is very ingrained and the evidence is not just anecdotal.
"Females focus on questions of wealth and status because if the male possesses those, that male would be in a better condition to rear healthy offspring."
Dr Dunn believes this basic human trait will not change in the future - even as women become more independent and wealthy in their own rights.
He said: "It appears that the stereotype of women being positively influenced by a man's status is true and, evolutionarily speaking, this makes sense.
"However, even with the growing number of women in high-paid careers and the fact that they can be highly successful has no effect on how attractive they are to men.
"What you find is that these new, wealthy women still show a preferment for high-status males."
Now his researchers plan to carry out further studies - to guide men buying expensive cars in their mid-life crisis.
Dr Dunn, who admits to driving an old Ford Ka, will examine if high-status items like expensive cars can help make up for "the attractiveness-diminishing effects of age."
In other words, do middle-aged men in expensive cars seem Skin Care System more attractive to women despite their grey hair and expanding waistline.
Dr Dunn admitted that his research could also be interpreted as evidence that women are shallower than men. He said: "Let's face it - there's evidence to support it."